WUMART STORES CASE STUDY
The sales of beefsteak processing has been added. The case traces the history of the retail trade in China and the developments over the last decade. The Lianxiang Bridge branch has been benefitting from the Dmall, according to Mr. Liu, store manager, joined this branch in January , he knows the store like a book. It has been well known to all people in the industry that the Lianxiang Bridge branch of Wumart in Beijing is the star among all its branches.
II Retailing Industry – Vol. Besides, the customers can also become member when they use the Cloud POSS or the smart shopping cart to pay. Some of the factors to be considered are: It will eliminate the bad-sale products and re-select with the help of smart technology, saving much time and energy. The case is expected to help students understand and analyse the following points The development of the retail trade in China and the rise of local business houses like WuMart The leading presence of WuMart in the Beijing area and the need to expand markets in the least developed regions of China so as to become a national brand The threat from competitors, both local business houses and foreign retail groups Mergers and Acquisitions by WuMart, especially in , to consolidate its top-ten ranking The use of SAP and other software by WuMart to enhance its position in the Chinese retail business. The products can be delivered to stores directly after being processed by PC.
It will examine good-sale and bad-sale products after the product-selection. Related Links Useful links How to buy a case study online? It talks about the increasing buying power of the emerging and expanding Chinese middle-class in both the urban and rural sectors.
Some of the factors to be considered are: Major retail chains had only 0. What does Dmall bring in?
He is quite proud when it comes cade the performance of this branch. II Retailing Industry – Vol. Boosting the optimization of categories: These products can be delivered to stores only if they are processed and cut by PC and packed in a vacuum package.
In the past, customers were required to complete a form on paper to become a member of Wumart. In April ,Wumart has started its cooperation with Dmalll, and upgraded Lianxiang Bridge branch of Wumart to serve as a pilot.
This way, it can avoid selling wumxrt leaf vegetables. The Dmall plus Wumart: Promoting the overall online performance: Liu, store manager, joined this branch in Januaryhe knows the store like a book. But now, they can become members by downloading its APP. It has solved the stockout problem, achieving no-stockout all day long.
Additionally, it had over stores in Beijing and other surrounding areas which Zhang planned to double by the end of the decade. During the period of the Spring Festival, the store can achieve its daily sales of 1.
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The wumaart growth has doubled. Zhang Wenzhong inwhen it established its first supermarket. The noticeable changes for the customers: Within 10 years, the company had become one of the top ten leading retail chains in China, with rapid expansion in scale and steady growth in both revenue and profits. Relying on the investment of relevant equipment and technologies, studyy survival condition of the fresh and live goods has been improved, bringing good effects.
Wumart Stores: China’s Response to Wal-Mart | The Case Centre, for programme administrators
The Lianxiang Bridge branch was a two-layer building before its upgrading. Now nearly half of the total area of the store has been reduced with only one-layer structure; The storage shelves have been lowered, allowing the store to become more spacious; The situational layout and the interactivity electronic screen have been implemented, enhancing the visual richness and improving interactions with customers; The electronic price labels are fully adopted in the store; The Wi-Fi without password is available for customers free of charge; The customer traffic route has no longer restricted the customers.
The area of processing and seats has been increased by square meters. The Dmall has cooperated with stores of 35 retailers. On October 25,the Lianxiang Bridge branch and the Jinbao Street branch from Wumart in Beijing were reopened after their upgrade. At the same time, the EA pattern and standard products have been vigorously promoted.
It has been well known to all people in the industry that the Lianxiang Bridge branch of Wumart in Beijing is the star among all its branches. As srudy new cutting edge tool of Wumart, the LSH works on online wholesaling.
It has adopted online service to in turn spur the off-line avoiding stockout, unless it will badly influence the online performance. Competition from local business houses and foreign retail groups is wukart analysed. Besides, it has guaranteed the products to be fresh daily, no selling leftover leaf vegetables.
It will eliminate the bad-sale products and re-select with the help of smart technology, saving much time and energy.