WUMART STORES CASE STUDY

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Liu, store manager, joined this branch in January , he knows the store like a book. The cooperation between the Dmall and Wumart has improved the fundamental operation of work. Promotional campaigns by the company as also technical up-gradation using SAP are also discussed. Within 10 years, the company had become one of the top ten leading retail chains in China, with rapid expansion in scale and steady growth in both revenue and profits. Competition from local business houses and foreign retail groups is also analysed.

The monthly loss has been lowered by 13 yuan, and the environment has been improved. WuMart was founded by Stanford graduate Dr. Competition from local business houses and foreign retail groups is also analysed. The number of staff has been reduced from to 98 now, achieving higher productivity with lower cost. At the same time, the EA pattern and standard products have been vigorously promoted. The Lianxiang Bridge branch was a two-layer building before its upgrading.

wumart stores case study

The Silver Line Revolution: The Dmall is upgrading its back stock without increasing its own cost, striving for reducing the delivery time to 30 minutes. It has wwumart the stockout problem, achieving no-stockout all day long. Relying on the investment of relevant equipment and technologies, the survival condition of the fresh and live goods has been improved, bringing good effects. The advantages of upgrading can be found easily.

The sales of beefsteak processing has been added. The easy-matching counter around the store is a new studh, with enough area to promote products.

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Business Case Studies, Organizational Behavior Case Study, Strategy, Growth Strategies Case Studies

WuMart was founded by Stanford graduate Dr. Some of the factors to be considered are: As another new cutting edge tool of Wumart, the LSH works on online wholesaling. During the period of the Spring Festival, the sfudy can achieve its daily sales of 1.

On October 25,the Lianxiang Bridge branch and the Jinbao Street branch from Wumart in Beijing were reopened after their upgrade.

Wumart Case Analysis by Yu Chen on Prezi

I Media and Entertainment Industry – Vol. The delivery strength has been fully utilized. The catering proportion has been increased: This way, it can avoid selling leftover leaf vegetables. I Growth Strategies – Vol. The number of staff has been reduced from to 98 now, achieving higher productivity with lower cost.

wumart stores case study

The case further looks at the challenges ahead for WuMart. Promoting the overall online performance: In the past, customers were required to complete a form on paper to become a member of Wumart. The Dmall plus Wumart: Besides, the customers can also become member when they use the Cloud POSS or stodes smart shopping cart to pay. Boosting the optimization of categories: It will save time and manpower as well as reduce loss for the stores.

All content is protected by copyright. He is quite proud when it comes to the performance of this branch. The case is expected to help students understand and analyse the following points The development of the retail trade in China and the rise of local business houses like WuMart The leading presence of WuMart in the Beijing area and the need to expand markets in the least developed regions of China so as to become a national brand The threat from competitors, both local business sttudy and foreign retail groups Mergers and Acquisitions by WuMart, especially into consolidate its top-ten ranking The use of SAP and other software by WuMart to enhance its position in the Chinese retail business.

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Within 10 years, the company had become one of the top ten leading retail chains in China, with rapid expansion in scale and steady growth in both revenue and profits. II Retailing Industry – Vol.

wumart stores case study

It will examine good-sale and bad-sale products after the product-selection. The noticeable changes for the customers: The monthly loss has been lowered by 13 yuan, and the environment has been improved. A series of methods, including the sec-payment the Dmall shakescanning a code, smart shopping, self-shopping and self-guided shopping, have solved the problem of checkout queue. Promotional campaigns by the company as also technical up-gradation using SAP are also discussed.

Zhang Wenzhong inwhen it established its first supermarket.