Then individually they planted sapling on their own at their identified locations like their farm, near their home, on farm bunds, etc. The milk from the village co-operatives is purchased at an interim price. Blood donation camps are organized regularly in rural areas through Village Dairy Co-operative Societies. Discharge of this responsibility is reflected in the manner in which the GCMMF conducts its business and shares its earnings. They feel proud that they are participants in development of rural society and thus in nation building. To add fervour and enthusiasm in the programme at many places the Chairman, Managing Director and Board of Directors of Member Unions participated in the programme. Next day after the programme on a post programme press note was prepared giving details of the programme celebrations along with photographs.

The first and foremost the staff must get satisfaction from the job they. This effort has motivated greatly children to excel in their studies and spread education in rural areas. The word Amul is derived from the Sanskrit word Amulya , meaning invaluable. Amul cares for its consumers and tries to offer them the best products at best price. In , third year of their movement, more than 13,51, saplings have been planted.

Companies voluntarily contribute a large sum of money to make a better society and a clean environment. This marked the beginning of a silent new revolution to bring a green carpet on Gujarat and India.

CSR Initiatives

Amul’s Icecreams are made from milk fat and thus are icecreams in real sense of the word, while many brands in India sell frozen desserts made from vegetable fat. In the first year of the Award Foundation, Amul honored students in Gujarat and other parts of India. The structure of salary and perquisites is altogether different. Yearwise details of tree plantation and survival of tree saplings planted is as under.

The milk producers of Gujarat Dairy Cooperatives are conducting mass tree plantation drive every year on Independence Day for last five years. The coordinator at Milk Union level chalked out overall action plan for the programme and assigned roles and responsibilities and area of operation to each member of task force.


Anand Milk Union Limited. GCMMFwhich today is jointly owned by 3. CSR has come to rely on a more complex set of factors than corporate governance alone, and likewise also depends on sustainable development, environmental impact and supply chain management.

case study on csr of amul

The pan India details on these Awards are available in the following links. Amul became the world’s largest vegetarian cheese and the largest pouched-milk brand.

Corporate Social Responsibility, The Amul Way

Third tier is the state level co-operative – the Gujarat Co-operative Milk Marketing Federation GCMMF responsible for national and international marketing of milk and milk products produced and sold to it.

The voluntary compliance of social and ecological responsibility of companies is called Corporate Social Responsibility CSR.

case study on csr of amul

The generic market is characterized by an interchangeability of products. Many organizations conduct campaigns to create awareness among corporate, civic bodies, and government bodies about the importance of corporate social responsibility.

The GCMMF realised that it was a corporate social responsibility to strengthen the core business processes of its distributors so as to keep them in mainstream casw and compete with those with formal training in management. The dairy cooperatives have been able csae maintain democratic structure at least at the grass-root level with the management committee of the stuyd level unit elected from among the members in majority of the villages. The first and foremost the staff must get satisfaction from the job they.

The milk producers are paid for their milk in accordance with market forces and realisation of value for their produce.

Corporate Social Responsibility, The Amul Way

Amul PRO is a recently launched brown beverage just like bournvita and horlicks offering whey protein, DHA and essential nutrients amjl kids along with its chocolatty taste. Towards this objective Amul initiated blood donation campaign since Many business houses around the world show their commitment to corporate social responsibility.


By doing so, milk producers of Gujarat Dairy Cooperatives have shown their concern, awareness and commitment for betterment of environment. To encourage outstanding children of farmers in pursuing higher studies Amul introduced scholarship schemes in Improving Operational Efficiency Perhaps the strongest — and best documented — argument for engaging employees in environmental practices is the connection between CSR involvement and increased operational efficiency.

There are 12 district co-operatives each being managed by a member board elected by the college comprising the nominated representatives or chairmen of the village co-operatives. For better coordination and sustainable success, Teams have been formed at various levels. The milk from the village co-operatives is purchased at an interim price.

Farmers have also created nurseries to produce saplings and almost 45 such nurseries have been created as of date. During the fiscal, as the GCMMF finds that from its earnings it is possible to pay more to the producers for milk, the final price is declared higher than the interim price being paid.

The programme was conducted on “One member, Five tree” basis. This paper aimed to launch a debate on how the European Union could promote Corporate Social Responsibility at both the European and international level. Indeed, a very tough task. Today, we are seeing increased awareness and active participation by business professionals in the development of CSR policies.